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Founder Story Landing Page I designed for UndrDog.
The founder's goal was to test multiple pages to improve sales and increase overall ad spend. One of these pages was a long-form “Founder Story” landing page.
The main objectives were:
- Design a new long-form landing page for paid ads.
- Highlight the founder’s story.
- Showcase UndrDog’s premium fabric through their stress tests.
- Clearly show the difference between their hemp t-shirt and all the other products on the market.
- Create a premium-feel landing page design.
- Add scarcity elements to the page.
Designed in Figma, with supporting assets created in Canva and Photoshop, then handed off to the client's development team for custom implementation.
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