Business archetype: FlowFix Plumbing is a small plumbing company run by two plumbers and one dispatcher, based in Austin, Texas. Like most small home-service businesses, their leads arrive by phone or text, often vague ("my sink is leaking") and unpredictable in urgency. The dispatcher spends most of the day manually qualifying jobs — asking what's wrong, how bad it is, where the customer is, and when they're free — while also trying to prioritize genuine emergencies (an overflowing toilet, a burst pipe) against the day's already-booked schedule. Missed calls become missed customers, and reminders, confirmations, and rescheduling are all handled by hand.