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Most AI logos look smart, but say nothing.
They follow the same patterns.
Abstract shapes. Clean lines. Neutral colours.
They look intelligent, but they do not communicate meaning.
A logo should stand for something, not just signal “AI”.
Clarity comes before aesthetics.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What if your AI workflow is the reason your brand still looks generic?
Q2 forced me to reset how I build everything creatively and honestly… I simplified it way down.
Right now my process is just two tools, but waaay more intention behind them.
I’m using Claude to actually think with me. I feed it strategy, references, and the full brand world, and it translates that into really detailed prompts. When you pair that with Nano Banana 2, you finally start seeing visuals that actually feel like your brand.
I stopped expecting AI to figure it out and started directing it like a creative partner.
That’s also why I moved away from MidJourney. The second you need anything brand-specific like real text, packaging, or logos, it starts to fall apart. It’s great for vibes, not for building real brand systems.
This workflow forces more clarity upfront, and the output is 10x more intentional.
Curious how everyone else is using AI right now… are you directing it, or letting it lead?
*Concept only. Not an official collaboration.
good talk
Looking good. Can you give us a bit more on your concept? Would love to know :)
🚀 DAY 24 - POSTING LEGENDARY DESIGN HISTORY - FOLLOW FOR MORE 🚀
The Designer Who Defined the NBA’s Identity.
Alan Siegel is an American graphic designer, brand consultant, and advocate for clear communication, is widely recognized for designing the iconic logo of the National Basketball Association in 1969. The logo features the silhouette of a player dribbling, inspired by a photograph of Jerry West, and uses a bold red, white, and blue color scheme. Siegel’s design captured the speed, elegance, and competitiveness of basketball while remaining simple and instantly recognizable. Its vertical format and clean lines give it a timeless quality, allowing it to remain largely unchanged for decades. The logo’s strength lies in its clarity and symbolism, representing both an individual athlete and the league as a whole.
This shows a high level of skill and attention to detail. It’s not something most people can pull off this way. What key principle or technique do you think made the biggest impact here?
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