Discover How Alan Siegel Created the Iconic NBA LogoDiscover How Alan Siegel Created the Iconic NBA Logo
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🚀 DAY 24 - POSTING LEGENDARY DESIGN HISTORY - FOLLOW FOR MORE 🚀
The Designer Who Defined the NBA’s Identity.
Alan Siegel is an American graphic designer, brand consultant, and advocate for clear communication, is widely recognized for designing the iconic logo of the National Basketball Association in 1969. The logo features the silhouette of a player dribbling, inspired by a photograph of Jerry West, and uses a bold red, white, and blue color scheme. Siegel’s design captured the speed, elegance, and competitiveness of basketball while remaining simple and instantly recognizable. Its vertical format and clean lines give it a timeless quality, allowing it to remain largely unchanged for decades. The logo’s strength lies in its clarity and symbolism, representing both an individual athlete and the league as a whole.
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kolawole's avatar
This shows a high level of skill and attention to detail. It’s not something most people can pull off this way. What key principle or technique do you think made the biggest impact here?
Vytautas's avatar
Yes, indeed. That's why I'm posting. Legends never die.
Akinkunmi's avatar
Nice work, this call more of attention to detail
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