Designed a full website for Lumiere Dental Studio, a boutique cosmetic dental clinic based in Miami.
The brief: position a high-end dental studio as the premium choice for veneers, aligners, and smile transformations — competing with top-tier medical aesthetics brands.
Built with Claude Design and custom refinements. The result is a dark, elegant landing page that communicates clinical precision and luxury in equal measure.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?