A practical task and project management system designed to keep priorities, deadlines and progress visible. This sample demonstrates how I organise workflows, track tasks and projects, monitor workload and turn day-to-day activity into clear executive reporting.

At Simply Organic Bamboo, I designed email campaigns and wrote SMS messages in Attentive for a 7-figure ecommerce home goods brand, working across their core lifecycle and promotional calendar.

Each campaign was built around a clear conversion structure: a strong visual hook, a specific offer, and a direct call to action, repeated consistently across every send so the brand stayed recognizable regardless of the message. For the Christmas campaign, that meant leading with urgency (a clear shipping deadline), stacking a primary discount with a secondary gift-with-purchase incentive, and closing with a cross-sell grid to increase average order value beyond the original offer.

I also built social-proof-driven sends, using real customer reviews and ratings as the entire content of the email, a format that trades product imagery for trust signals when the goal is reinforcing purchase confidence rather than driving urgency. Category-specific promotional emails (sheet sets, comforters) used consistent grid layouts and repeated "Shop Now" CTAs to make multi-product browsing frictionless within a single send.

Across every campaign, the throughline was design discipline: consistent typography, restrained color use tied to the brand's seasonal palette, and copy kept short enough to scan on mobile, since that's where the majority of email opens happen.