pro
Brooke Buckman
Founder & marketer scaling e-commerce DTC brands profitably
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I own organic content strategy for Deep Blue end to end: research, writing, visuals, and posting cadence, with no social team or agency involved. The account has grown to 155K+ followers and 184 posts, entirely through organic content, no paid follower growth or boosting used to build the base audience.
My format is built around a specific content pillar: ocean and climate news framed as scroll-stopping headlines over striking, high-quality visuals. Individual posts have reached 100K to 2M+ views, with the account's best-performing content consistently outperforming typical apparel-brand engagement benchmarks by a wide margin, driven by newsworthy hooks rather than product-first messaging.
Each post follows a repeatable structure: a strong opening visual (often licensed or sourced ocean/wildlife photography and footage), a bold, high-contrast headline treatment that works with sound off, and a caption that expands the story with sourced facts, tying back to Deep Blue's mission without a hard sell. This "editorial-first, brand-second" approach is deliberate: it builds trust and shareability before asking for a purchase, which is why saves, shares, and comments run high relative to follower count on top posts, most notably the New Zealand whale rights post at 36K likes and 6,263 shares, and the France fast-fashion legislation post at 16.1K likes and 1,807 shares.
I track performance post-by-post to identify which topics and formats are resonating, then double down on those angles: climate policy, marine biology, and ocean conservation news consistently outperform generic sustainability content, so that's where I concentrate content development time.
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At Simply Organic Bamboo, I designed email campaigns and wrote SMS messages in Attentive for a 7-figure ecommerce home goods brand, working across their core lifecycle and promotional calendar.
Each campaign was built around a clear conversion structure: a strong visual hook, a specific offer, and a direct call to action, repeated consistently across every send so the brand stayed recognizable regardless of the message. For the Christmas campaign, that meant leading with urgency (a clear shipping deadline), stacking a primary discount with a secondary gift-with-purchase incentive, and closing with a cross-sell grid to increase average order value beyond the original offer.
I also built social-proof-driven sends, using real customer reviews and ratings as the entire content of the email, a format that trades product imagery for trust signals when the goal is reinforcing purchase confidence rather than driving urgency. Category-specific promotional emails (sheet sets, comforters) used consistent grid layouts and repeated "Shop Now" CTAs to make multi-product browsing frictionless within a single send.
Across every campaign, the throughline was design discipline: consistent typography, restrained color use tied to the brand's seasonal palette, and copy kept short enough to scan on mobile, since that's where the majority of email opens happen.
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I own paid media for Deep Blue end to end, from strategy through execution, with no agency and no media buying team behind me. I've personally managed over $100K in Meta ad spend and generated over $300K in revenue, writing every hook, script, and creative concept myself before testing it live against real budget.
That means I don't just launch campaigns, I build the entire pipeline: identifying the angle worth testing, writing direct-response scripts for talking-head and UGC-style creative, structuring campaigns by funnel stage (prospecting vs. retargeting, awareness vs. conversion), and setting budgets with a constant eye on ROAS and cost-efficiency. When performance shifts, I'm the one reading the dashboard and deciding what to scale, iterate, or kill, because the outcome is my business, not a client deliverable I hand off and move on from.
I run a continuous testing pipeline across hooks, creators, and formats to fight creative fatigue, since no single ad can carry an account forever. That includes filming and directing UGC-style content with a mix of paid talent and organic creators, testing which voices and angles actually convert for a sustainability-focused DTC brand, and repurposing whatever performs organically into paid creative to extend its reach further.
This is bootstrapped, founder-level media buying, every dollar had to work, because there was no outside funding covering the downside. That constraint made me sharper: I couldn't afford to run bloated tests or ignore underperforming creative, so I built the instinct to spot what's working fast and reallocate before spend is wasted.
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Deep Blue: $0 to $300K+ in Revenue
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