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How would Apta build a skincare brand for the fastest-growing beauty segment in 2026?
The barrier care market is growing 3x faster than prestige skincare globally.
That's where VISCO came from.
The result is a conceptual skincare brand that feels like an object you want to hold.
Full case 👉 apta.agency/projects/visco
Nice work!
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Fantastic logo work!
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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Just added a new brand project — FROST ❄️
A beverage concept built around clarity, freshness, and minimal energy.
The idea was to move away from loud, overdesigned drink branding and instead create something that feels cold, clean, and precise.
Focused on:
• A restrained, icy color system 🧊
• Minimal typography and clean layouts ✍️
• Visuals that emphasize freshness and stillness
• A brand language that feels calm but premium
This one was more about control than chaos —
letting simplicity carry the impact.
Great job you did out there!
MRCRY, what does a streetwear brand look like when it removes everything it isn't? No lifestyle, no face, no aspirational reference. Just a system — anatomical, precise, cold — that either resonates immediately or doesn't.
absolutely obsessed with this.
Obsessing over The Designer Drinks Co's rebranding! Loved working on a minimalist brand again. It's been a while.
Onto the website next!! 🍸
top class work 🔝
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