The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Most skincare brands sell promises.
Pharmazest was built to sell trust.
I partnered with Pharmazest to create a complete brand ecosystem for a science-backed skincare company looking to differentiate itself in a highly competitive market.
The project included:
• Brand Strategy & Positioning
• Logo & Visual Identity Design
• Design System Development
• Website UX/UI Design
• Custom Illustration Library
• Marketing & Presentation Assets
• Digital Experience Strategy
The challenge was to communicate pharmaceutical expertise without feeling overly clinical, while making skincare science accessible and engaging for everyday consumers.
The result is a scalable brand and digital foundation designed to support growth, build credibility, and create a consistent customer experience across every touchpoint.
This case study walks through the full process from research and positioning to branding, web design, and digital product thinking.
Looking for help with Brand Identity, UI/UX Design, Web Design, Design Systems, Healthcare Branding, SaaS Design, or Digital Product Design? Let's connect.
#BrandIdentity #UIDesign #UXDesign #WebDesign #DesignSystems #HealthcareBranding #DigitalDesign #ProductDesign #CreativeDirection
One of the best designs I’ve seen today. Really solid work 👏 keep pushing.
Thank you Boluwatife 😍
Nice Work!
Thank you Abdul 😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Summer inspired a small design experiment ☀️ We created two hero concepts for the same website. One follows a classic layout. The other takes a more editorial approach with oversized typography and a less conventional composition.
Which direction would you choose for a real project? 1 or 2?
72 voted
62%
45 voted
38%
117 votes
Closed
Behind every visual identity is an emotion trying to be expressed.
Every brand, product, and creative idea carries a feeling behind it. Yet translating emotion into visual expression remains one of the most intuitive and subjective parts of the creative process.
Emotion Lab is an interactive creative playground that explores how emotions can become visual systems for creation.
Built around six emotional states, each experience unlocks its own curated visual language, featuring color palettes, gradient behaviors, and emotion-driven creative mechanics. Users can experiment, remix, and generate unique visual outcomes while staying true to the emotional character of the selected state.
Emotion Lab explores emotion not as inspiration, but as a creative framework.
Project Link:
https://untie-unit-65592182.figma.site
Community Link:
https://www.figma.com/community/file/1648425635877147408
WOW!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?