A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.
Two directions for Amber House, my real estate website template. The first pairs a closer architectural crop with an asymmetric layout. The second gives the building more breathing room, with a wide view and a centered headline.
Same template, two different first impressions. Which feels stronger to you, and why?
The Milemarker homepage, replayed in about 9 seconds from the live site: wireframe, layout, content, live.
Milemarker connects every system a wealth management firm runs, so data turns into context, action and automation. I built their site in Framer with a calm, editorial feel.
• A serif headline that reads like a promise, not a slogan
• A warm off-white page, so the orange buttons carry the actions
• The product shown right under the headline
Serif or sans headline for a fintech site?
Live: milemarker.co
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