The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Mobile was treated as its own design problem rather than a responsive afterthought.
The scroll journey had to survive a vertical frame and much shorter scroll distances, so the sequence was re-timed and each scene reframed for portrait. Motion budgets were reduced to protect performance on mid-range devices without dropping the parts of the sequence that carry the story.
Given that the majority of traffic arrives on mobile, this version had to stand on its own rather than gesture at what the desktop experience does.
Reframing each scene for portrait instead of just squeezing the desktop version down is the part most teams skip. How do you decide what to cut when trimming the motion budget for mid-range devices?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Finally got to put the full ASTRAL case study together.
What started as a Framer template slowly turned into its own little world, identity, art direction, a fictional audio product, packaging, and the digital experience around it.
Had way too much fun obsessing over the tiny details on this one.
This is such a strong visual direction. Love how ASTRAL feels like a real brand and product, not just a concept piece. The whole world around it is insanely well thought out 👏
Thats looks so fire!!
One of the more fun websites we’ve built at Formeta.studio
Dulce Oro started with a brand we built from the ground up, and the website had to carry that same thinking into every interaction.
We built the site architecture around the brand story, wrote the entire website, created a scalable CMS for their US store locations, built a custom age gate, integrated accessibility support, and connected the shop directly to purchasing.
There’s a lot happening underneath what looks like a fairly simple spirits website.
And honestly, that’s our favourite kind of work.
The finished site feels calm and considered, but there’s a proper system holding it all together.
Here’s a little walkthrough of what we built ↓
Fantastic!!