Transform Your Skincare Brand with Storytelling & UX DesignTransform Your Skincare Brand with Storytelling & UX Design
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Rodrigo Martínez
• Jul 12
How do you get skincare enthusiasts to actually understand a product — not just scroll past it? 🧴✨ That was the challenge behind my work with Skincare Junkie in 2025.
The goal was to create multiple marketing campaigns that genuinely resonated with skincare lovers, paired with a homepage built to convert.
So instead of leaning on hype, I focused the strategy on engaging storytelling and ingredient education — helping people understand not just how each product enhances beauty, but how it promotes real skin health. On the homepage side, I reworked the UX/UI to guide visitors from that first spark of interest all the way to conversion.
The result was a set of campaigns and a homepage experience that spoke the language of skincare junkies — and moved the needle on conversion in 2025.
Curious to see the full picture? I've put together the complete showcase — campaign work and UX/UI breakdowns — over on Behance: https://www.behance.net/gallery/242050641/Skincare-Junkie-Campaigns-2025-by-OC #MarketingCampaign #BrandStrategy #Storytelling #ContentStrategy #DigitalMarketing #CreativeDirection #Branding
Digital MarketingProduct MarketingSEO Content Managment Adobe IllustratorAdobe PhotoshopFigma
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Celia's avatar
Celia | BEFAR Studio
max
• 1d
Great work 🙌
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