Check it out (https://contra.com/p/F6FskRYg-flat-go-trucking-brand-identity-and-logo-guidelines)Check it out (https://contra.com/p/F6FskRYg-flat-go-trucking-brand-identity-and-logo-guidelines)
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Most trucking brands default to navy or red, so the orange and heavy black type stand out immediately and read almost like hazard signage in a good way. Was that association with visibility and safety intentional, or did the color just work best against the black?
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