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From One Idea to a Complete Brand Identity
A simple look at my branding workflow — from moodboard and color palette to typography, logo, packaging, and the final visual identity.
I wanted to show how one creative idea can evolve into a consistent and complete brand system.
Tools: Photoshop · CapCut · Descript
Concept: ÉLÉA — Macaron Atelier
The network for creativity
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The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.