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If these two ads showed up in your feed, which one would make you stop? ☕ A or B?
A) Curiosity + Product Benefits
B) 20% OFF + Free Shipping
Two creatives. One product. Two different approaches.
The goal was to keep the typography, colors, photography and overall art direction consistent while changing the advertising angle from curiosity and product experience to a direct promotional offer.
Which creative wins for you A or B? 👀
Advertisement DesignCreative DirectionMeta Ads ExpertsocialmediadesignbraddesignAdobe IllustratorAdobe PhotoshopCanva
the first, i have to say! something about that pour in action pulls so much weight in the best way.
Thank you! I’m really glad you noticed that detail 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which one would you lace up?
One runs at sunrise: coral light across still water, an eye holding the reflection, chiffon lifting through the columns and a runner mid stride above the surface, everything white and warm and weightless.
The other runs after dark: violet ring burning in a stone tunnel, the outsole turning slow through the light, tread and air unit glowing like circuitry.
One sells the feeling of flight. The other sells the machinery underneath it.
Which ad would you finish watching? 👇
#brandconcept #sneakerdesign #artdirection
8 voted
73%
3 voted
27%
11 votes
Closed
Amazing work! Do you mind me asking how you create these videos?
Working on exciting graphic design projects!
Creating attractive designs that look premium without premium prices. ✨
#GraphicDesign #AffordableDesign #CreativeWork
What type of combination is that?
Indian spirituality × Japanese minimalism × personality-driven clothing.
That’s Tenjiku.
Sharp, minimal clothing — paired with artwork that feels expressive, personal, and connected to the person wearing it.
To build the identity, we went deep into the meaning and cultural roots behind “Tenjiku” and translated that research into the logo, typography, symbols, and clothing designs.
The logo is just the final piece. The real story is how we got there.
