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I designed a bank that tells you why.
Oriel is a concept digital bank where the AI forecasts your balance, sorts every paycheck and explains each move in one plain sentence. The hard part wasn't the features. It was trust.
So the system stays quiet: ink, mist and one teal. A single bright lime appears only when the model acts. Once you learn it, lime means "Oriel did this."
Brand identity · Website · App UI · Motion
Open for freelance brand and product design. If your product needs to feel clear and trustworthy, let's talk.
Concept project, not a real bank. All figures are illustrative.
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JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
Wow project
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
36 voted
90%
4 voted
10%
40 votes
Closed
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
