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Chonk. IT support specialist. Grumpy since 9 AM. Lazy since birth.
"If it can’t be seen, it doesn’t exist" — this applies to both tickets and calories.
Loving this chunky assss chonk
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mitti — born of the soil, guarded by the glow
Entry for the @recraftai mascot challenge. https://www.recraft.ai/project/138146a3-3e19-436a-8a9b-f5da44f742e5
Mitti is a small, terracotta companion who lives in the soil of Indian farms, watching over crops with quiet care. Grown from a single seed, his clay body holds a glowing amber heart at its core, and the sprout on his head reads the land like an antenna reads the sky.
He's an AI/GIS-powered farmer's companion — but he doesn't look like a gadget. He looks like he grew there.
Love this the mitti text logo is so attractive👍
NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
Looks great! Can you share a link?
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
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