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mitti — born of the soil, guarded by the glow
Entry for the @recraftai mascot challenge. https://www.recraft.ai/project/138146a3-3e19-436a-8a9b-f5da44f742e5
Mitti is a small, terracotta companion who lives in the soil of Indian farms, watching over crops with quiet care. Grown from a single seed, his clay body holds a glowing amber heart at its core, and the sprout on his head reads the land like an antenna reads the sky.
He's an AI/GIS-powered farmer's companion — but he doesn't look like a gadget. He looks like he grew there.
Mitti in action
Love this the mitti text logo is so attractive👍
Thank you! It was fun exploring concepts.
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NOUREST — Nature-Led Visual Identity System
A Nature-Led Identity Built for Consistency
NOUREST explores a modern visual identity inspired by nature, agriculture, wellness, and sustainability.
The project centers on a leaf-inspired monogram and a bold green-and-yellow color system, creating a recognizable visual direction that carries across multiple brand applications.
Scope of work:
- Logo and monogram design
- Visual identity system
- Color palette and typography direction
- Brand guidelines
- Packaging and branded materials
- Brand application mockups
The focus was to build more than an attractive logo: a practical identity system that could help the brand maintain a consistent presence across physical and digital touchpoints.
Services:
Brand Identity, Logo Design, Brand Guidelines, Packaging Design, Art Direction.
Building a new brand or refreshing an existing one?
↗ Let's create an identity with a clear direction and room to grow.
📩 Contact Us for branding projects. ↗ Website
🏀 Full Design Showcase – Better View on Dribbble.
✅ https://dribbble.com/shots/27799268-NOUREST-Sustainable-Brand-Identity
