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A good logo should not make a company redesign every time design trends change.
A timeless logo gives a brand room to grow. It can sit on a website today, packaging tomorrow, and still feel right years later.
Chasing trends can look exciting, but constantly changing a logo can become an unnecessary expense.
I would rather create a logo that still makes sense years from now.
What makes a logo timeless to you?
timeless logos usually more simple and understandable imo.
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Motion blur conveys a sense of speed, energy, and motion, making the image feel more dynamic.
It is been a while since I last used Midjourney, so with the release of their newest model v8.2, this felt like the perfect excuse to jump back in and experiment with the style.
I included a quick process video in the comments.
Which visual is your favorite?
Looks amazing
Just wrapped up the brand design for OmZen, a tea & botanical wellness brand — the idea was bridging Eastern tradition with modern science, without being too traditional or too clinical. I posted the hand-drawn logo sketch last year (I know! I'm too lazy to add projects to my portfolio, and now I finally did...), and I'm kinda happy to see how it grew into this full brand system with a vibe and aesthetic that I think really works for the brand 🍃
Bridging Eastern tradition with modern science without tipping into cliche or clinical is a hard line to walk. What was the trickiest part of turning that old hand-drawn sketch into a full system?
Pairing the logomark with the logotype is honestly one of my favorite parts of the entire design process.
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