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Just wrapped up the brand design for OmZen, a tea & botanical wellness brand — the idea was bridging Eastern tradition with modern science, without being too traditional or too clinical. I posted the hand-drawn logo sketch last year (I know! I'm too lazy to add projects to my portfolio, and now I finally did...), and I'm kinda happy to see how it grew into this full brand system with a vibe and aesthetic that I think really works for the brand 🍃
Beautiful work ✨
wild seeing that sketch turn into all this
Bridging Eastern tradition with modern science without tipping into cliche or clinical is a hard line to walk. What was the trickiest part of turning that old hand-drawn sketch into a full system?
That's a good sign honestly, when the hard part is choosing between good options rather than fixing bad ones. Do you keep the sketches you don't use anywhere, or do they just live and die in that one session?
The concept behind this logo is really clever. 👏
Nice work
Love seeing how that little logo sketch grew into a full brand system. The balance between tradition and modern feels really well done
Cool❄️
Outstanding work
Beautiful work, I love the color palette and the logo works very well with the background images — everything looks very coherent. Congratulations, really lovely job!
nice work)
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I needed to repost something about how the imagery and colors combine with the logo here. I really love this branding I created.
Really nice, @Daniel G Bright 👍
It's the question I get most — and my honest answer surprises people: I don't chase one.
I get bored fast. The second I feel myself repeating an aesthetic, I lose the thread. So instead of building a signature look, I build a new answer for every brief — shaped by what the brand needs to sell, not what I feel like making that week.
Versatility isn't a lack of direction. It's the direction.
Amazing work Victor!
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