Just wrapped up a visual system exploration for Fluxo, an AI automation brand. I started by explo...Just wrapped up a visual system exploration for Fluxo, an AI automation brand. I started by explo...
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Just wrapped up a visual system exploration for Fluxo, an AI automation brand.
I started by exploring different directions around typography, color, layouts, and 3D elements, then gradually shaped everything into a darker, more distinctive visual language with vibrant lime accents.
The goal was to make Fluxo feel modern and AI-native, while keeping the system flexible enough to work across the website, social content, and marketing materials.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.
FT Studio is an Interior Design Studio, led by Federica Tomasello.
Through careful listening and a psychological approach to design, she studies each client’s personality and translates it into details that make the space unmistakably theirs.
The brand identity is built around the one thing she works with every day: space.