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Just wrapped up a visual system exploration for Fluxo, an AI automation brand.
I started by exploring different directions around typography, color, layouts, and 3D elements, then gradually shaped everything into a darker, more distinctive visual language with vibrant lime accents.
The goal was to make Fluxo feel modern and AI-native, while keeping the system flexible enough to work across the website, social content, and marketing materials.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
Just published a new UI/UX case study for Chladni 🚀
The challenge: turn complex telemetry into a simple, actionable SaaS experience.
From dashboards and device monitoring to incidents and work orders, every flow was designed around clarity, usability, and better decision-making.
👉 Explore the full case study: https://contra.com/p/Oe3NXcgc-telemetry-to-actionable-insights-uiux-design-for-chladni?r=rashid_ali_nko4v8dav
Great work!!
The eco-score sitting right next to steps and water is a smart move, it reframes sustainability as just another daily stat instead of a separate chore. Curious how you landed on gamifying it that way versus something more like a streak or badge system.
