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They say the brightest flames burn in those who refuse to give up. With his blade raised high, he stepped into every battle knowing the cost, yet never once let fear guide his hand.
The fire around him was never destruction—it was conviction. A reminder that true strength is not measured by power, but by the courage to keep moving forward when everything is against you.
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Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts.
Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.
Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.
As designers, we often get attached to our own work, so I'd love an outside perspective.
If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?
18 voted
18%
82 voted
82%
100 votes
Closed
Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.
I created a bold performance supplement brand identity and packaging concept for NEXUS, a modern CPG brand built for athletes, high performers, and productivity-focused customers. The goal was to create a sharp, energetic, and premium brand system for packaging, e-commerce, Amazon, TikTok Shop, and social-first marketing.
Attention to detail on this design is perfect!
HTW — Brand Architecture & Visual System
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