Aniq Hanif
Creative Director at Filato Studios
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Project Juice — Visual Identity Refresh & Brand System
Standing out in the vibrant beverage market requires more than just a great product; it needs an identity that instantly connects. For Project Juice, a rapidly growing local beverage brand from Lampung, Indonesia, we were tasked with a comprehensive visual identity refresh. The objective was clear: elevate the brand to feel younger, fresher, and highly expressive, all while retaining its inherently playful and positive charm.
The Scope of Work
Visual Identity Refresh: Modernizing the brand's core look to resonate with a dynamic, youthful demographic.
Color & Graphic Direction: Establishing a vibrant, definitive color palette and introducing updated, engaging graphic elements.
Brand Architecture & Touchpoints: Sharpening the identity structure for a cohesive experience from physical packaging to digital social presence.
The Execution
Balancing Playfulness with Structure
We approached the Project Juice redesign by tightening their visual foundation without losing their soul. We refined their existing system by introducing a clearer color direction and updated graphic assets that feel natural yet striking on the shelf.
A Cohesive Brand Experience
Every element was crafted with scalability in mind. By organizing their identity structure, we ensured that whether a customer interacts with the brand through a physical cup or an Instagram post, the communication remains consistent. The design language strictly revolves around their core essence: fresh, natural, and perfectly crafted to brighten your day.
The Result
A revitalized and energetic brand presence. Project Juice now boasts a modern, approachable, and instantly memorable visual identity, equipping them with the structural foundation needed to stand out and scale in today’s highly competitive beverage market.
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OBRICAL — Complete Brand Architecture & Motion Campaign
Building a brand from the ground up requires more than just a logo; it demands a fully immersive world. For 01 OBRICAL, we engineered a multi-sensory brand experience. From the initial product concept to the final kinetic motion campaign, we crafted a cohesive identity system that speaks across visual, spatial, and auditory dimensions.
The Scope of Work
Brand Identity Design: Developing a robust, rational, and striking visual architecture.
Product Concept & 3D Design: Translating abstract concepts into tangible, hyper-realistic 3D product visualizations.
Motion Campaign: Directing a high-energy kinetic campaign to introduce the brand to the market.
Audio Direction: Curating and directing the sonic identity to perfectly match the brand's visual weight.
Asset Guidelines: Creating a strict, bulletproof visual system and playbook for future brand applications.
The Execution
Visual & Spatial Identity
We approached OBRICAL with a structural mindset. The brand identity was designed to be bold and adaptable, anchoring the entire campaign. This foundation allowed us to seamlessly transition into the 3D realm, modeling the product concept with meticulous attention to material textures, lighting, and spatial presence.
Motion & Sound Integration
A modern brand needs to move. We brought the 3D assets to life through a dynamic motion campaign designed to capture attention and communicate the product's core essence. To complete the sensory experience, we led the audio direction, ensuring every beat, sound design element, and transition perfectly synchronized with the visual kinetic energy.
The Result
A cohesive, striking, and fully realized brand universe. The final deliverable wasn't just a set of files, but a comprehensive Asset Guideline, a definitive rulebook empowering the brand to maintain its uncompromising aesthetic across all future touchpoints.
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TANIN BRAND IDENTITY DESIGN
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HTW — Brand Architecture & Visual System
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