A closer look at the identity we designed for the Rylo rebrand. I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity. Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product. So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark. That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity. One of those projects where a single idea grows into an entire visual language. Loved every minute. Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most

World class

Templates aren't for everyone. If you have an in-house designer, a content team & a solid strategy, your posts will almost always perform better. But that's not who I'm creating this for. I'm building the system for small businesses, freelancers, and creators who want to post consistently but don't have the time, budget or design skills. A template won't beat a great strategy. But it beats posting nothing at all. The goal shouldn't be to create the perfect post. It's to hit publish finally! Soon available for those interested! & yes you can use the templates to post on @Contra as well (!)(!)

Cool