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CDP Education - Branding
Core Development Platform is a brand that provides training to company employees in various fields.
Goal
The company aims to become a development platform that not only provides training to companies, but also supports various projects and establishes scholarship programs in the future.
Result
The symbol is based on the concept that development starts from the core. The circular flow represents continuous development, while the open form represents flexibility and scalable systems thinking. This approach positions the platform in a strong position from both a technological and business perspective.
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EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
Amazing work!
Meet herewith.
A recent identity for a company that builds events made to outlast the day.
The goal was simple to say and hard to do: make a brand people remember without making it shout. herewith isn't in the business of one-night spectacle. They design events that stay with you, so the identity had to carry that same feeling. Present, confident, and still there in your memory long after everyone's gone home.
So I leaned into a palette that's colourful but composed, warm without tipping into noise. The wordmark is fully custom, with character worked into every letter so it feels like herewith and nothing else. Confident without shouting was the line I kept coming back to.
Built to be remembered long after the lights go down.
An events identity is mostly met at distance and in a hurry, on a lanyard, a stage screen, a sign at the end of a corridor, and that is usually where 'confident without shouting' gets tested hardest. The small 'h.' on the social tiles looks like your answer to that: is it a...