MIDDAY | Campaign & Art Direction

MIDDAY was positioned as a habit brand rather than a special-occasion destination.

The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.

Not the place you save for someday. The place you return to every Tuesday.

Soon a deeper take and look in this personal project. MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.

Lunch. Handled.

Amazing work

For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one.

Enjoyed not having a workflow challenge but being tasked to make something functional.

I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!

Great project! It's motivating to see the creativity in this community. Thanks for sharing your process and bringing your idea to life.