Most personal brand sites are just digital business cards. This one runs itself. I built a WebflowMost personal brand sites are just digital business cards. This one runs itself. I built a Webflow
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Radu Sferlic
pro
• 5h
Most personal brand sites are just digital business cards.
This one runs itself.
I built a Webflow site and a custom CMS for Gaby Castellanos. Marketing strategist, creative force, and by her own positioning, the Queen.
The brief: a site as bold as she is, that she can fully manage herself without touching code or calling a developer.
The design had to earn attention. Oversized typography. A black canvas with one sharp red accent. Hand-drawn annotations instead of stock photos. Every section built to feel like her, not a template.
The achievements section isn't a list. It's a scroll-animated timeline where each milestone checks itself off as you move down the page. Storytelling with motion built in.
Then the part that actually matters long term: a custom CMS.
Her events calendar, organized by month with dates and links. Her projects and products, each with a clean card and its own detail view. Her solutions, opening into smooth horizontal case panels.
She adds an event, it appears. She launches a product, it goes live. No developer in the loop.
Most personal sites look good on launch day and go stale a month later.
This one was built to stay alive. If you want a website built to convert and easy to run, reach me out.
Web DevelopmentFigmaWebflowWebflow Development
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