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NOVA Coffee-Brand Identity Concept.
A modern coffee brand identity designed to create a warm, premium, and recognizable visual style. This concept includes the logo, color palette, typography, and branded presentation.
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Branding is a feeling....its not just the logo. It's everything you see, hear, and read.
Everything you see here communicates a feeling of high-quality service, luxury, and a sense that not only will these guys will keep your property pristine, but will go above and beyond.
This is exactly the task I was assigned to help Gattuso with, originally called "Lawn & Order". They wanted to land bigger clients, nicer neighborhoods, add all-season service packages, and break into the commercial space as well. Their name was holding them back. It didn't communicate the right feeling.
We workshoped dozens of names and landed on the owner's family name...so they can build trust and recognition in the their local market by putting their name on the line.
We then developed an elegant wordmark, brandmark, language, and a brand system that solidifies client expectation and elevates them as a serious and trusted partner.
Impressive 😍
Brand Identity for Wujhat, a tourist resort owning and managing a number of tourist rest stops located on one of the farms in the fertile Wilayat of Barka in Oman.
Brief context, the logo features a refined, custom-made wordmark subtly inspired by the elegance of Arabic letterforms, simulating branches of trees wrapping around their flowers & fuits, evoking a sense of regional heritage and royal sophistication.
Would you take a rest here?
A lot of brands start with a logo.
I usually start with a question:
What should people feel when they see this brand?
Because a logo can look great and still say nothing.
I start by understanding the business, the audience, the personality, and what makes the brand different. Then I turn that into the things people actually experience: typography, colors, imagery, layout, tone, and the small details that make everything feel connected.
The goal isn’t to make a brand look “fancy.”
It’s to make it feel recognizable.
Something people can see once and remember later.
That’s what good branding does. It gives a business a personality people can actually connect with.
