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Aurex — Luxury Watch Ecommerce Web Design
The primary objective was to create a sophisticated interface that instantly communicates quality while making the purchasing journey effortless. Every design decision—from the spacious layout and refined typography to the premium color palette and carefully balanced visual hierarchy—was made to reflect the exclusivity of a luxury brand.
📩 Available for freelance projects.
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What direction do you think will be more successful?
1. Bright colors, sans serifs
2. Calm, restrained, serif
I think demand is returning for calm, restrained design. Sophisticated but calm colours, elegant typography
29 voted
74%
10 voted
26%
39 votes
Closed
2 all day
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
6%
98 votes
Closed
01 is perfect
The mechanical dial standing in for the "2" is a clever way to make a stat feel tactile instead of just typographic. Nice restraint on the color palette too.