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Your customer isn't ignoring your product. Your copy is giving them nothing to care about.
Here's what the brand says:
«“Top-grade quality fabric. Available in all sizes. DM for price.”»
Here's what the customer hears:
«“How much is it?”
“Will it look like the picture?”
“Will my size fit?”
“Will it arrive on time?”
“Why do I have to DM just to find out the price?”»
That's where many businesses lose the sale.
The seller is thinking about the product.
The buyer is thinking about themselves.
You see the fabric, colour and quality.
They see an event, a mirror, and one question:
“Will I feel good wearing this?”
And “DM to order” can add another problem.
If they have to ask for the price, size, delivery details, or proof that they can trust you, you've made buying harder than it needs to be.
You don't need a long caption to fix it.
Just change the focus.
Instead of:
«“Quality fabric. DM for price.”»
Try:
«“The dress for the event you've been wondering what to wear to. Sizes 8–16. $85. Fast, tracked delivery.”»
Same dress.
Same seller.
Different message.
Now the customer knows what it's for, what it costs, and what happens next.
Your product is what you're selling.
The feeling and confidence behind it are what people are buying.
Go look at your last product post.
Did you describe what you sell—or give people a reason to choose it?
Because great copy doesn't just create desire.
It removes doubt.
Text: to get the right copy
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Across my career, I've worked with more than 100 clients.
One call worth getting right before you spend on design: is this a brand problem or an explanation problem?
A rebrand fixes a mismatch between the company and how it presents itself.
If buyers can't tell what your product does, a new identity leaves that question open. The explanation still has to be written.
List what buyers get wrong about you. If most of it is about what the product does and who it's for, start with the explanation.
Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
A or B? And why?
1 voted
11%
8 voted
89%
9 votes
Closed
Love the comparison! Option A feels more premium and brand-driven, perfect for this product. Option B is more direct for conversions. Both are solid!
Meet Mae Cole 📝
Mae Cole is a Brooklyn copywriter who helps women founders say what they actually mean. Her world includes Fifth Draft, her Substack, and The Say It Club, small writing gatherings in New York.
The goal was a launch-ready brand that already feels lived in. Intellectual, analog romantic, warm under the cool, and effortlessly put together, like a New York magazine left open on a well-loved desk.
Scope: brand strategy, mood board, logo suite, typography, color palette, and brand assets across her studio, Substack, and The Say It Club.
