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Meet Mae Cole 📝
Mae Cole is a Brooklyn copywriter who helps women founders say what they actually mean. Her world includes Fifth Draft, her Substack, and The Say It Club, small writing gatherings in New York.
The goal was a launch-ready brand that already feels lived in. Intellectual, analog romantic, warm under the cool, and effortlessly put together, like a New York magazine left open on a well-loved desk.
Scope: brand strategy, mood board, logo suite, typography, color palette, and brand assets across her studio, Substack, and The Say It Club.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Mae Cole
Branding Mood Board
Brooklyn copywriter, intellectual, analog romantic, warm under the cool.
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.
The last Halden post: sign-up and onboarding.
Create a workspace, and the brand is right there next to the form.