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Fashion Campaign Art Direction
Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market.
Following the Institutional campaign of the year and the non linear stories approach, for Christmas I have developed a film an photos that makes part of one big story but without sequence. The concept was a ”Get Ready and Go” photoshoot, inspired on the Get Ready short videos adding the ”Go” part.
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✦ ✦ ✦ ✦ ✦ ✦a new series I'm thinking of makin: visual menu ✦ ✦ ✦ ✦ ✦ ✦
La Terraza de Alba, Madrid ✦ ✦ I love all kinds of photography, but food photography is my soft spot. Mostly because I’m obsessed with food, textures, light, and making every plate look like it deserves its own main character moment.
BPartner — SportsTech Platform Connecting Coaches & Athletes 🥊📈
We designed a scalable digital platform for BPartner 🚀 — a SportsTech ecosystem that connects fighters, coaches, and martial artists through one seamless experience.
The challenge was to simplify the entire training journey, from discovering verified coaches to scheduling sessions, managing clients, and tracking performance. We created a clean, conversion-focused interface that balances powerful functionality with an intuitive user experience across desktop and mobile devices.
Special attention was given to:
• a modern dashboard for managing schedules, client sessions, messages, and training analytics;
• responsive web and mobile experiences designed for both athletes and coaches;
• streamlined booking flows that make finding, scheduling, and managing training sessions effortless;
• role-based user journeys tailored to different audiences within the platform;
• clean data visualization and calendar components that keep important information easy to scan;
• a scalable SaaS design system built to support future platform growth and new product features.
The result is a user-friendly SportsTech platform that helps coaches grow their business while making it easier for athletes to discover, connect, and train with the right professionals.
Looking to design a powerful SaaS platform, marketplace, or digital product for your startup? Let's build something that scales together 💙
Created this powerful logo for RISE — 'Empower Your Peak'. Strong geometric design with an energetic gradient and symbolic human figure representing growth and achievement. 🔥"
#LogoDesign #BrandIdentity #RISE #GraphicDesign #MinimalLogo #ModernLogo #BrandDesigner #LogoDesigner #CreativeDesign #VisualIdentity #Empowerment #PeakPerformance #DesignInspiration #ContraLabs #FreelanceDesigner
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