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SAKTU & MATUK — FMCG Brand Flyer & Product Marketing Design.
Project Overview
A promotional flyer designed for SAKTU and MATUK, two food brands celebrating traditional Indian nutrition through a contemporary visual identity.
The objective was to bring SAKTU's hand stone-ground Chana Sattu and MATUK's Phool Makhana product range together in a cohesive, print-ready marketing piece that communicates product variety, key benefits, brand heritage, and product positioning.
Creative Direction
The design combines earthy brand colors, heritage-inspired typography, natural ingredient imagery, and product-focused compositions to create a visual language that feels authentic, wholesome, and commercially appealing.
The bi-fold layout gives each brand its own visual space while maintaining a consistent connection between the two. SAKTU's section emphasizes traditional nutrition and product authenticity, while MATUK's section showcases its Makhana range, flavor variations, and product benefits.
My Role
Visual Designer | Brand Collateral | FMCG Marketing Design
I worked on the visual communication and design execution, including:
Visual Direction: Establishing a cohesive aesthetic across both brands.
Layout Design: Organizing brand messaging, product information, and promotional content within a bi-fold format.
Product Presentation: Showcasing packaging, product variants, and serving imagery.
Typography & Hierarchy: Making headlines, product names, and key selling points easy to navigate.
Marketing Communication: Integrating brand positioning, product benefits, website details, and QR-code ordering touchpoints.
Design Approach
The design balances traditional Indian food heritage with contemporary FMCG presentation. Warm neutrals, deep greens, earthy browns, and ingredient-led visuals reinforce the natural-food positioning, while structured information and prominent product imagery support product discovery.
The result is a unified marketing asset designed to introduce the brands, communicate their offerings, and support product promotion across relevant customer touchpoints.
Deliverable
A4 landscape bi-fold promotional flyer design for SAKTU and MATUK.
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