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Custom T‑shirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalities—some bold and graphic, others playful and minimal—so that both men and women could find something that felt like “theirs.”
Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
Introduce you Go Coco AI Apps. Turning AI creativity into premium print-on-demand commerce
For the Contra x Mobbin challenge, I designed Go Coco AI, an original mobile app where users can generate AI artwork from prompts or photos, apply it to products, and order instantly.
Process: ChatGPT → Figma Make → Mobbin → Iteration → Figma Prototype
Mobbin helped me study premium UX patterns, then turn those insights into a more polished and original experience.
Try the prototype: https://fig.page/gococoai
#Contra #Mobbin #DesignChallenge #ProductDesign #UIUX #MobileAppDesign
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