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Was going through old files and stumbled on this one. Made it about 2 years ago for a client. They needed a hiring post for LinkedIn.
I shared two options. One was clean, corporate, safe. This one I did differently on purpose. A chalkboard. Pencil jar. A little plant. Felt more like someone actually wrote these openings up.
Didn't get picked. They went with the safer option, which I get. Corporate page, hiring post, you don't always want to take the risk.
But the client said something I still remember. Looked at this and said "this is something." It was genuinely. Like they could tell I wasn't just filling a template.
That's exactly why I made it.
Every time I sit down to work on something, even a simple post, I try to push it somewhere unexpected.
Sometimes the work that doesn't get picked reminds you why you do this.
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Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
Taking the colour palette straight out of the imagery is key 🔑 - love it
KILN - CONTEMPORARY CERAMIC STUDIO BRANDING.
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