Fiiguu | Product Design & Mobile Engineering Product design and native mobile engineering for a group running app — turning social pressure into a commitment device, built for low-end Android in Ethiopia. You and four friends agree to run every morning. By day three, two of them have stopped.

Fiiguu makes that harder to do. A group sets a challenge together — a distance, a number of days, and how many of those days you have to hit. Everyone puts in a stake. Miss too many days and you're out, and your stake goes to whoever is still standing.

The money isn't the reward. It's the thing that gets your shoes on at 6am when you don't want to. Build a product where money is at stake but nothing about it feels like gambling — in a market where every sports betting licence was revoked, on phones that aggressively kill background apps, for users on expensive mobile data.

My role covered product decisions, the rule system, the native recording engine, and design direction across the app.