Maximize Profits with Customer Segmentation Analysis Case StudyMaximize Profits with Customer Segmentation Analysis Case Study
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Urvi Walia
• May 3
Customer Segmentation Case Study
Analyzed customer purchasing behavior using data analysis techniques to identify high-value customer segments and buying patterns. Cleaned and processed raw customer data using Excel and Python, then created interactive dashboards in Power BI to visualize customer demographics, spending habits, and retention trends.
Key Business Improvements & Decisions:
Identified the most profitable customer groups for targeted marketing
Helped optimize marketing campaigns based on customer behavior
Suggested personalized offers for high-value customers to improve retention
Reduced unnecessary marketing spend by focusing on the right audience segments
Improved decision-making through clear KPI dashboards and customer insights
Tools Used: Excel • Python • SQL • Power BI
Completed work
Data AnalysisData VisualizationExcel VBAPythonSQL
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