Founders cram every customer quote onto one slide to prove they did the research. But a wall of text does not prove traction. It proves you lack focus. Investors do not read paragraphs during a pitch. They scan layouts. Look at the "Before" slide in the image. It has a massive grey box of text sitting next to five dense bullet points. If an investor has to squint to read your user feedback, they will simply tune out. A founder brought me a deck full of slides exactly like this. We completely rebuilt the hierarchy. The Visual Anchor Framework: 📍 The Human Element - Replace generic text boxes with a real face. A photo anchors the quote and builds instant empathy. 📍 Iconographic Scannability - Turn dense bullet points into spaced items with clean icons. The eye processes shapes faster than sentences. 📍 Ruthless Whitespace - Give the content room to breathe. Cramped slides signal a cluttered business model. Start here: open your current deck and find the slide with the most text. Force yourself to cut the word count in half. Build the new layout around one single focal point. When I design these layouts in Figma, I lock the grid structure. Then I export the file to PowerPoint so the founder can update the quotes later without breaking the aesthetic.