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Xterna - Identity Concept Exploration
Industry: Technology & Digital Infrastructure
Just a casual design exploration using some unselected logo drafts. The concept behind Xterna revolves around the idea of a digital highway plugging software into a fast global network and externalizing it.
The layout focuses on an abstract geometric mark broken down into three pillars:
X: The structural intersection of code and networks.
C: An open loop representing global sharing and distribution.
A: An upward peak for scaling to the top.
An exercise in clean typography, grid alignment, and high-contrast digital layouts.
Thank uou Samuel
Looks incredibly polished..... Welldone
Really appreciate 🤙🏽
The X-C-A breakdown is a nice touch. Breaking the mark into three symbolic pillars like that gives it real conceptual weight, not just an aesthetic exercise. The purple on navy reads very confidently at large scale too.
You just said it ! Good conceptual weight !
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