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A coming-of-age novel design. It conveys the overwhelming intensity of being so deeply consumed by someone that you have entirely forgotten how it used to feel when they were a stranger.
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A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.
Which skincare carousel layout would you choose for your brand?
13 voted
50%
13 voted
50%
26 votes
Closed
bento grid for me, fan layout gets crowded on a phone screen
Type Has a Voice. 🔤
A quick typography study: one word, one orange "O" as the focal point, in two moods.
V1 is dark and dramatic. V2 is light and editorial.
Which version hits harder? Vote below, and tell me which typeface you'd pair with it 👇
The high-contrast serif already gives V2 its editorial voice, so I'd test a quiet grotesk like Neue Montreal for the small caption lines. It would keep the orange O as the only loud element. Did you try the same serif in a lighter weight for V1?