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Honestly, there wasn't a fixed concept while creating it. I let intuition guide the process and built the composition organically. Looking at it now, it feels like a representation of identity being shaped and distorted by the environments we move through.
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Designed a New Crypto / Fintech Brand: Astra Wallet ⭐
A premium crypto wallet brand built around simplicity, security, and trust.
The visual direction combines a minimal geometric logo, dark fintech aesthetics, and atmospheric violet gradients to create a brand that feels secure, digital, and future-facing.
Full product case study coming soon — including mobile UI, user flows, and additional brand applications. 👀
#BrandIdentity #LogoDesign #Fintech #Crypto #Web3 #Branding #VisualIdentity #ProductDesign #UIDesign
This feels like a really polished direction for a wallet product. I like how the concept balances security with a more future-facing, modern experience. It doesn’t feel overly complicated, which is exactly what makes a finance product feel more trustworthy and usable.
Designing objects that feel like they already belong in the world — before they even exist
This project explores a complete brand identity and marketing system designed for a customer who values discretion, confidence, and quiet status — rather than loud communication.
The level of craftsmanship here is incredible. The premium feel isn't just visible - it's something you can genuinely sense throughout the entire presentation. Beautifully executed. 👏
This weekend I made elderflower cordial from the tree in my garden, and the first apples are starting to blush!
What are your goals for summer? Mine are:
🌸 Find inspiration outside, away from screens
🌸 Cook as many new recipes as possible
🌸 Launch my own digital library
Animation created in Photoshop, using photos by @han-chenxu, @jl-lacar, @mio-ito and @syadza-salsabyla on Unsplash.
Fantastic work! The overall experience feels smooth, modern, and engaging.
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