Client: Novoagent.ai - an AI workforce that plugs into real estate agencies and turns dormant leads, slow follow-ups, and missed inquiries into closed deals.

What we made: 3 explainer videos. One core video covering the full system, and two focused videos for each of their AI agents - Anna (database reactivation) and Victoria (new lead qualification).

The challenge: A genuinely powerful product that nobody could understand fast enough to care. Their sales process was 15-minute Looms, long emails, and calls to explain the calls. We needed to replace all of that with something under 1-2 minutes.

How we approached it: Deep discovery calls before touching a single frame. Competitor research. Script, voiceover, full storyboard and because they had no design assets, we designed their entire dashboard from scratch in Figma. Every creative decision was made for one person: a senior real estate agency head who has no patience for anything that doesn't immediately make sense.

The result: All three videos are now live on their website and going out in every cold outreach email. One link does what used to take a 20-minute call. Their dormant lead reactivation agent alone works with databases of 10,000+ contacts at a 10% reactivation rate in a market where a single deal is worth millions of dollars. The math speaks for itself.

Timeline: 3–5 weeks