Many tries for one effect. That's the honest story of the Inward headline Inward is a concept landing page I made for noise-cancelling headphones. I wanted the words NOISE TO FOCUS to react to the cursor Particles came first. Glitch with doubled letters broke reading. Grain was next, then crumbs, which felt dirty. Halftone was too graphic I went back to particles, made them gentler and kept them only under the cursor. That one stayed The video shows every version, one after another None of the dropped versions were wasted. Each one showed what the product didn't want Which version would you have shipped?

Super cool!

How do you sell houses that are not built yet?

On kalotespusynas.lt people pick their home on a map.

Switch between 3D and a flat 2D plan, zoom in, show only the cottages. Green means free, orange means reserved. Some plots hold two homes, so they split into A and B, each with its own size and plot.

One map instead of a price list PDF. Buyers get it in seconds.

This is so much better than a price list PDF. I build PlotToBuild, a sales tool for real estate firms selling plots in Nigeria, and the free / reserved / sold status is exactly what buyers ask about first. Splitting plots into A and B is a smart touch.