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SOi — Turning Scent Into a Visual World
What if every scent had a world of its own?
SOi is a self-initiated fragrance concept built around the idea that scent is a language.
I developed a visual system where each fragrance takes on its own atmosphere while remaining part of one cohesive brand. Pistachio Meringue feels rich and indulgent. Lemon Sugar is bright and sunlit. Azure Sands becomes cool and transportive.
From concept and identity to art direction and image-making, every detail was designed to translate something invisible—scent—into something you can see and feel.
Concept · Creative Direction · Visual Identity · Art Direction · AI Image-Making
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