Rethinking Email Automation: Focus Beyond Open RatesRethinking Email Automation: Focus Beyond Open Rates
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Just concluded a project and I have come to the conclusion that open rates are vanity metrics!
If your email automation is working, you won’t care about opens. You’ll care about what changed after the email fired.
Did they: – complete the lesson – return to checkout – upgrade – stop ghosting
Email marketing celebrates sends. Email automation measures decisions.
That difference is why some inboxes print revenue and others just look busy.
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Creatives on Contra have earned over $150M and we are just getting started