One of my favorite approaches to communication design? Seeing every element as one whole. Brian Reed said “Everything is designed. Few things are designed well.” That’s the standard. Color, tone, style, composition, typography, every element — they don’t live alone. They come together to form ONE message. ONE feeling. ONE whole.

I used this exact direction for the next IFC League Match for UIFC. UIFC runs on the SMFKits Elite Pack — which gives the club direct access to a designer from our team. 👨‍💻Designer: ADIO YUSUF 👨‍💻Creative Direction: ADIO YUSUF 📝 Direction explained: Building confidence into UIFC as they take on Peridot FC. Communicating to players and fan that UIFC is not just excellent academic performers with excellent football skills. But as fight lords. As knights.🥷 Hence the copy: “The Knight’s Day” “Scholars at Unibadan. Knights at Olubadan.” 🖋️Tools: Adobe Photoshop - Tips, Tricks, & Tutorials CC, Adobe Ps: Use SMFKits — social media kits that help football clubs, academies, and leagues generate funds and sponsors. Review packages and pricing here: smfkits.hardbaymedia.net PPs: shared this post for learning and impact purpose. PPPs: kindly like and share this post to help someone in your connection learn.