The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
In this video, you can see a selection of projects that reflect the creative direction behind ALETRA.
From branding and visual identity to AI-powered content and design systems, each project is built with clarity, intention, and a strong visual foundation.
More to come.
#ALETRA #BrandStrategy #BrandDesign #CreativeDirection #VisualIdentity #AIBranding #DesignStudio #ModernBranding #CreativeBusiness #SelectedWork
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Enjoying the last day of the Easter weekend, and revisiting one of my favourite projects.
Here's how the brand identity for Compani, a pet-first café, started as a moodboard vs how it came to life.
Case study is live here.
Love the type and color treatment!
Extremely honored to announce that I’ve been selected as a judge for AIGA’s Counterspace ‘26! 🏆
Counterspace has always been a vital platform for showcasing the power of design and visual communication. I’m looking forward to diving into the submissions and seeing how this year’s talent is pushing the boundaries of the craft.
Huge thanks to AIGA for the opportunity. Love seeing the great work by design students.
Trending
FLORA
Reusable workflows are replacing one-off prompts in creative AI. Share what you're building in FLORA.
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?