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Redesigning legacy local business websites: Is it better to burn it down and build totally modern from scratch, or preserve the nostalgic elements that regular customers recognize?
When taking on an established local shop (auto service, clinic, local store), how much of their old design language do you retain during a redesign?
build a modern foundation but preserve the core identity. When redesigning a legacy local business website, you should never just burn it down completely. Instead, the best approach is to completely rebuild the underlying code, performance, and user experience (UX) from scratch...
I lean toward preserving the core identity and rebuilding the rest. Regulars trust the familiar bits, and a fresh foundation earns the trust of new customers.
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A few years ago I had the chance to take a course where one of the modules was taught by a designer I really admire, Joseph Berry.
The goal was to create a website for a product, in this case, a speaker. We went through the entire process, from receiving the brief to the very last detail, even modeling the product ourselves in 3D using Spline.
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Great job Ivan🎉🎉