JOT Coffee Jot already had proof. CNN coverage, BuzzFeed features, 20,000 verified reviews, and a product that genuinely delivered on its promise of cafe-quality coffee in seconds. Our job was to make sure the store did not get in the way of all that credibility. We came in full-service and started with a conversion audit that revealed the subscription pricing was buried and the 20x concentration claim, their single strongest hook, was not hitting above the fold. We redesigned the PDP from the top down. The 20x statement became the anchor of the hero. The subscription plan was brought forward with a clear Save 25% label and a frictionless toggle between monthly and one-time purchase. We built a custom flavor selector for Original, Dark, and Vanilla that pulled live inventory and visually differentiated each SKU with its own color treatment. The media logos, Strategist, CNN, BuzzFeed, were repositioned as a trust strip directly under the hero rather than buried mid-page. Review cards were redesigned as a masonry grid to give the social proof section editorial weight. Development was clean Shopify 2.0 with performance-first mobile builds. Jot had the brand. We built the store to match it.