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Armando Cultivos is a brand focused on the development of living substrates and organic soil solutions for growers and producers. The goal of the project was to build a strong and professional visual identity that communicates expertise, approachability, and technical knowledge, while preserving the recognition of the “Armando” character and evolving it into a more functional, scalable, and contemporary system. The identity needed to balance organic and technical elements and remain flexible across multiple formats, products, and future brand extensions.
This branding features a fully interactive brand book built in Framer. I designed it as an alternative to the traditional PDF, creating a more engaging way to present the project and deliver all the brand assets to the client.
Take a peek:
https://armandocultivos-brandbook.framer.website/?editSite
armandocultivos-brandbook.framer.website
Armando cultivos — Brandbook
Bienvenido a las Guías de Identidad Visual de Armando Cultivos. Acá vas a encontrar todo lo que necesitás saber sobre nuestro logo, colores, tipografías y más. Dominar estas guías es clave para crear una experiencia de marca memorable.
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very well polished wordmark!
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Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
love this typography, it's so distinctive!
Designing a table lamp inspired by Vietnamese “áo dài” and “nón lá” with @Envato at the centre of my workflow.
Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
#envatochallenge @envato
Great Submission!
